Making a good advertising campaign, help to make a great image for your brand. when people talk about a brand first thing comes to mind is the logo so it’s very important to brand to make an attractive logo. because there are three terms when we talk about the brand ” Logo Design, Identity, Branding”, So we will discuss the difference between them in this article.
Difference Between Logo Design, Identity and Branding
It identifies the business in a simple way via the use of an icon. the logo is only one of many elements that serve to build this identity. it is just a small piece of your brand. it helps customers recall previous experiences interacting with a brand. it doesn’t necessarily have to describe what a company does.it must be recognizable and memorable. to make a fine logo to a business you should think as follow:
- A potential customer sees a logo.
- the logo should be good, they have an emotional and intellectual reaction. They instantly know what the company sells.
- They decide to purchase the product or service.
Uniqueness: A creative logo that is uncommon will definitely standout.
Significance: A great logo should be filled with meaning coherent to the company and their purpose.
Reproducibility: A logo should be designed in such a way that it can be used on different mediums consistently.
A collection of expressions of a company, such as a logo, colors, typography, and voice. The brand identity will connect product recognition. the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives. the color of the logo has a great effect to attract the attention of the customer. as you build your company’s brand identity, be deliberate and check that each element is actually contributing to the overall perception you want to imprint in your customers. to build brand voice you should read this:
- Define mission.
- Define values.
- Define brand personality.
- Define unique positioning.
- Define brand voice.
Consistency: Companies that constantly change the use of fonts, colors and styles seem unorganized. It is extremely important to stay consistent on all platforms.
Compliments the logo: Visual identity has to build on the logo.
Originality: A visual identity that is similar to other brands will only confuse your audience.
perceived emotional corporate image as a whole. it is the process of giving a meaning to a specific company, products or services by creating and shaping a brand in consumers’ minds. The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises. Before making any branding decisions, first consider this: what is the perception you want to impress on your customers? What’s your goal brand? Be authentic and really dig into the core why of your company. This high-level strategy should help to guide your branding decisions. branding can be achieved through:
- advertising and communications.
- product and packaging design.
- in-store experience.
- sponsoring and partnerships.
- the visual identity of the brand.
Reliability: The brand should be in touch with its audience through various media platforms. It is also recommended to answer all customer queries in order to be perceived as a reliable brand.
Authenticity: It is important to portray the real strengths and passion behind your company instead of misleading the audience.
Consistency: As discussed earlier as well, it is imperative to have a consistent image throughout. Wherever the brand interacts with customers and wherever it is visible, it should have a consistent image.