E–commerce sales are sales of goods and services where the buyer places an order, or the price and terms of the sale are negotiated over an Internet, mobile device, extranet, Electronic Data Interchange (EDI) network, electronic mail, or another comparable online system. So, if you want to increase E-commerce sales, you should follow some tips that we will discuss here.
Tips to Boost Your E-commerce Sales
Use Live chat support it is an offline customer service software with live support, help desk software, and web analytics capabilities. It will definitely enhance your brand image and trust with your customers and that will be reflected in the conversion rate.
Use Trust Signals they are subliminal cues from and qualities of your website that have the power to encourage or discourage users from making transactions and communicating with your company. It’s also important to understand that different markets that you target give different weight to trust signals.
Use Product Demo Videos it explains how something works. it urges people to buy the items by showing how to solve a problem. It’s no surprise that product videos help convert customers through giving them a 360-degree illustration of your products, which give them a better idea of what they’re buying, replicating the look-and-feel aspect in brick-and-mortar stores.
Do A/B testing it is comparing two versions of a web page to see which one performs better. You need to make two versions of your website page and the software will send 50% of the traffic to page A and 50% to page B. The results will tell you which one to use. It is an easy and time-saving way to increase your conversion rate.
Use Action-Oriented Language using practical methods which involve doing things to deal with problems, not just talking about ideas, plans, or theories action-oriented problem-solving approach Action-oriented people prefer to leave information-seeking to others.
Developing trust is important to build trust you should follow some steps.
- Maintain your confidence.
- Do your research.
- Use supportive phrases.
- Get personal with your customer.
- Be helpful.
- Be convincing.
- Give the customer a choice.
Test The Aesthetics Of Your Site It’s always important to test the different visual aspects of your store to understand what your customers best respond to. These might seem like tiny details, but surprisingly, they can make all the difference
- Link color.
- Button size, shape, and color.
- CTA placement.
- Video thumbnails.
- Content length.
Email receipts optimization When you purchase any product or service online, you will get an email confirming the sale. It is a regular and expected practice. Here you need to be somewhat innovative. According to a survey conducted by Harris Poll, 80% of consumers love to visit a shopping portal when an email receipt recommends other products based on the previous purchase.
Suggest Related Items I can speak from personal experience that this technique definitely works. Showing your customers related items as they browse your online store keeps them engaged and adds a more customized feel to the shopping experience in the realm of having a personal shopping assistant.