US Consumers (More than 62%) that use online shopping at least once, in a month, More than 8 from 10 persons are satisfied with their online shopping experience. So let us discuss consumer shopping habits and Latest online shopping trends.
Consumer Satisfaction Levels
More than half (62%) of US consumers with internet access now shop online at least once a month. More than 8 to 10 (83%) are satisfied overall with their online shopping experience.
81% Ease of Checkout.
80% Variety of brands and products offered.
73% The number of shopping options offered.
71% The number of payment options available.
69% Free or discounted shipping.
62% Ease of making returns and exchanges.
61% Ability to purchase through a tablet application.
58% Ability to contact a live customer service rep.
55% Ability to purchase through a smartphone application.
80% of surveyed consumers are more likely to purchase a product online when offered free shipping.
64% of consumers are more likely to purchase when offered free returns and exchanges.
Using Shopping Carts
58% Loading up their carts with an aim to purchase.
19% Using their shopping carts as wish lists.
13% load up their carts until they qualify for or receive free shipping privileges.
11% Abandon carts if the purchase decision falls through.
36% of online shoppers say they spend time to find out which site stocks their desired item at the lowest price.
50% of surveyed online shoppers use their smartphones and nearly 60% use their tablets to make purchases.
33% used coupons provided by online merchants for their purchases.
78% of online shoppers don’t look at a product in-store before buying it online.
31% expect to spend more on online shopping than they did in the previous month.
Time Spent on Retail Sites By Device
84 % of online shoppers refer to at least one social media site for recommendations before shopping online.
49% uses a PC.
37% uses smartphones.
14% uses of tablets.
60% of online shoppers like to receive an incentive or promotion from a brand before shopping.
Social Media Sites Studied Before Making a Purchase
77% of Facebook users.
26% of Twitter users.
22% of Linkedin users.
18% of Pinterest users.
Most Purchased Products Online
69% Consumer electronics.
63% of Clothing and apparel.
38% of Household goods.
30% of Office supplies.
28% of Consumer packaged goods.
20% of Sporting goods
20% of Pet supplies.
20% Food & groceries.