One of the most important types of digital marketing currently available is content marketing which is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This type of marketing is used by many global companies. So in this article, we will present some of these companies.
Content Marketing Brands
It is an American multinational financial services corporation. It considered one of the best content marketing brands. This community content platform is 10 years old and offers a lot of lessons for the rest of us in terms of how to succeed with content. There are some ways that American express winning at content marketing:
- It Understands Its Community.
- It Highlights Customers.
- It Tells Stories That People Want to Read.
- It Has a Mission.
- It’s Adaptive to Its Audience.
It is an American multinational technology conglomerate. Cisco’s CMO tasked a team of 20 marketing and communications leaders from across the company to set out to reverse the framework and create a genuine audience-first model instead. Today, the content process starts with a detailed analysis of the audience before any content gets created”.
They use an effective content marketing strategy would be:
- Customer–Centric Focused on the End–User.
- ReflectCompany’s Uniqueness
- ContainGoals That Align with the Company’s Marketing Goals.
- OutlinePossible O
- OutlineAnalytics and How to Track Them.
It is a wireless communications brand used by eight independent brand-licensees worldwide. Virgin Mobile build a powerful voice and generate product interest and demand through social advertising.
The social Web is already a competitive space for brands to attract and maintain user engagement among fans and followers. And it can be an even more crowded space in the telecom industry where brands want to attract and maintain brand loyalty by providing the kind of social content that users care about.
It is a French high fashion luxury goods manufacturer. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse.
Hermès set a record last year, reporting an operating profit of $1.69 billion with $5 billion in sales the fastest growing business in its industry over the past six years. Hermès has created desire coupled with the mystique that even in today’s digital age it has managed to maintain.
It is a marketing automation platform and an email marketing service used to create awesome campaigns, and we’ll provide some helpful resources to use as you work.
It is hands-down one of the top content marketing brands. a learning resource hub, or a blog giving people an inside look at the company, Mail Chimp shows that giving your customers what they need and having fun in the process is key to success with content marketing.
It is an American nonprofit organization that raises money for research and patient services, promotes awareness about and advocates in state and federal government on issues related to amyotrophic lateral sclerosis.
The campaign made more people aware of ALS, and raised money for the organization, cementing it as one of the top content marketing brands. Years later, the effects are still being felt. For example, the FDA recently approved the first new drug to help treat ALS in more than 20 years.