A/B Testing is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants A, B to similar visitors at the same time. The one that gives a better conversion rate. It includes an application of statistical hypothesis testing or two-sample hypothesis testing as used in the field of statistics.
Best 20 Ecommerce A/B Testing Ideas
One static image with a single value proposition
a value proposition is a clear statement that. explains how your product solves customers’ problems or improves their situation, delivers specific benefits, tells the ideal customer why they should buy from you and not from the competition. Though there are undoubtedly examples of them working better than static images, for the vast majority of sites, they are a usability nightmare.
Proper value proposition beats no value proposition
A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. Most eCommerce stores don’t have that luxury and have a large portion of visitors that have never heard of them before. You have to present your value proposition as the first thing the visitors see on your homepage but should be visible in all major entry points of the site
Prominent contact information
A/B Testing used as follow people wants to know that they can reach you. It’s a simple fix that adds a lot of value in most cases. The famous example, of course, if Zappos. Along with their fanatical customer support, they’ve always featured their number prominently on their site.
Prominent free shipping information
it might be near impossible to make free shipping profitable. However, there are strategies you can experiment with
- Establish a baseline Compare conversion with and without a free shipping offer.
- Create thresholds Increase the minimum order value required for free shipping, and test the improvement in margin.
- Set restrictions See what kind of improvement you’ll get by offering free shipping only on select products where it is profitable.
- Enact price increases Increase all your product prices to compensate for the loss you take on free shipping and see how your profit compares.
Prominent section for sales and specials
A/B Testing used in Various studies has repeatedly found that about half the online buyers would only buy discounted products, except under exceptional circumstances. Around 60 percent say they are looking for a section that identifies sales and specials.
Emphasize wide-appeal products
The goal of the homepage is to get people off the homepage. The best way to do it is to get them to click on an offer they’re interested in.
Make the search bar more prominent
In A/B Testing If you sell products that people know to search for, making the search bar bigger and more prominent tends to work great. Think Amazon-style search bar the center of it all.
Add a site-wide benefits bar below the header
all ecommerce sites must answer ” Why to buy here and not from another”. A prominent benefits’ bar above the fold is one way to make your case.
Level-up your product descriptions
Product descriptions matter. The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. Clarity trumps persuasion.
Images are good, but everything indicates that video is the future. Photos have their limitations, the video is the next step before actually touching and feeling. Zappos has videos for nearly all of their products.
Ask for email first on checkout
This is so you’re able to do email retargeting if they abandon their cart. Make sure the first follow-up email goes out ASAP. If they complete the purchase somewhere else, it’s over. If the purchase takes place, send one or two more follow-up emails.
Make the shopping cart persistent
People comparison shop. A common behavior is that they add products to cart on a site, so they can return to it later. if upon their return, they discover the contents of the shopping cart has expired, they will not start from scratch.
Create visually prominent and clear progress indicators during checkout
We do know how much longer something is going to take. This is why numbered lists are better than unordered lists and why you should have clear progress indicators on your site.
Clearly, address purchase uncertainties
Make a list of the most common objections and doubts, and address them on the product pages and in the shopping cart.
Expand payment options
Options are good for two reasons
- Given the credit card scandals about identity theft, some people are wary of using credit cards for online payments.
- A 2009 survey of 2,000 online British adults found that 50 percent of those who don’t regularly shop online said that if their preferred payment method isn’t available, they’ll cancel their purchase.
Cut form length
Your success in leading them through this process depends a lot on forms. The more fields they have to fill in, the more friction there is.
Don’t force people to register, add it in the backend
Instead, offer the option to register if they want, but create an account anyway for those who opt for guest checkout. They will enter their email and name anyway. You just have to generate a password and email it to them once they complete their order.
Display reviews more prominently
Nearly 60 percent of online shoppers consult reviews prior to purchasing consumer electronics, and 40 percent of online shoppers claimed they wouldn’t even buy electronics without seeking reviews about the product online first.
Upselling and cross-selling will boost your average order size. Apple knows this and immediately after adding an iPad to your cart, it tries to upsell you.
Clear, big calls to action
Those two are the most important buttons in your store. You want them big, bold and prominent. Avoid text links.