With today’s new technologies moving at warp speed, Modern consumers demand more online shopping capabilities in the form of a front end that is up-to-date, easy to use, and seamless, while simultaneously a backend that is capable of increasingly complex transactions. this exactly what Headless E-commerce provides.
Benefits of the Headless Ecommerce
Because the front end and back end of a headless system are separate, brands can make updates to their customer-facing content layer without disrupting their business infrastructure. For example, your marketing team could launch a new promotion without having to rely on developers and full system reconfiguration.
headless systems are separate and therefore undisruptive to each other, you can experiment without fear of slowing your website down. For example, you could run continuous backend experiments on category tagging functionality without disrupting shoppers using the front-end search function.
As mentioned above, a decoupled architecture lets you can make rapid changes to your front end without disturbing the back end, and vice versa, because updating one does mean you have to automatically update the other.
But it also means new functionalities and integrations that are a good fit for the business can be applied with much less time, energy and, ultimately, cost, because of the openness of the architecture. For example, you can make a quick update for compliance with a new iPhone OS without having to reboot your entire system.
Because a headless CMS architecture is decoupled integrations are no longer a package deal, so you don’t have to buy in bulk and end up with software that you don’t want or need. You can instead work closely with your technology team or SI to identify which integrations make the most sense for your business and will actually impact your bottom line.
With headless commerce, your front end experience is decoupled from your back-end architecture. This makes it easier – and less risky – to make changes to the front end experience knowing you won’t interrupt to the underlying infrastructure and architecture with these changes. In fact, Amazon, probably the most well-known headless commerce platform, pushes updates every 11.7 seconds on average, and Netflix, another headless commerce platform, deploys code thousands of times each day.
5- support agile marketing
When designing new customer experiences, the headless commerce system can support new technologies as they arise. Marketing can rapidly onboard new channels and touchpoints. And on the backend, personalization engines and big data analytics can integrate with the commerce system to fuel unique customer experiences.
For companies with complex content and customer requirements, headless commerce presents an unprecedented opportunity to deliver consistent, personalized, and innovative customer experiences fast. For those contemplating how to incorporate emerging touchpoint technologies like the Internet of Things, bots, and wearables, headless commerce is really the only way to future-proof the customer experience.