Social Media has grown widely in last years. From 2006 the growth rate unexpectedly very high Specially Facebook and Twitter..it has changed the way we communicate. so every nation is utilizing the power of social media to enhance life.
although social media has many advantages, it has also a worth side .. social media has provided the negative and positive ways for the people.
in this article, we will introduce the advantages and disadvantages of social media.
Advantages of social media
build community the main benefit of social media, people from anywhere can connect with each other regardless of their religion, language, thoughts, and culture.
Education It is very easy to educate from others who are experts and professionals via social media. You can follow anyone to learn from and enhance your knowledge about any field. you can educate yourself, without paying for it.
Help You can share your issues with the community to get help and giddiness. you can get it from the community you are connected with.
Information and Updates The main advantage of the social media is that you update yourself from the latest happenings around in the world. Most of the time Television and print media these days are biased and does not convey the true message. With the help of social media, you can get the facts and true information by doing some research.
Charity works Social media can also be used for the charity works, For example, to promote a none profit organization, social welfare activities and donations for the needy people. People are using social media for donation for needy people and it can be a quick way to help such people.
build brand awareness help to extent to which customers are able to recall or recognize a brand. Brand awareness is a key consideration in consumer behavior, advertising management, brand management, and strategy development.
Helps Governments and Agencies Fight Crime it helps governments to fight crime and aware people against criminals such as the famous issue of Joseph kony.
Promotion if you have offline business you can promote it online with social media. This makes the businesses profitable and less expensive because most of the expenses made over a business are for advertising and promotion. This can be decreased by involving on the social media to connect with the right audience.
Target audience Customers can find you through the social media platforms they use most. You can choose to maintain a presence on particular social networks that are in line with your target audience.
Customer interaction You can deliver improved customer service and respond effectively to feedback. depend on negativity or positivity of feedback you can improve your business.
Cost effective It can be much cheaper than traditional advertising and promotional activities. The costs of maintaining presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as your budget allows.
Website traffic Social content can boost traffic to your website. This can lead to increased online conversions such as sales and leads.
Evaluate your website It is easy to measure how much website traffic you receive from social media. You can set up tracking to determine how many sales are generated by paid social advertising.
Disadvantages of social media
Security Issues it has access to people personal accounts. Which makes privacy almost disclosed. You never know when you are visited by any investigation officer regarding any issue that you unknowingly discussed over the internet.
Addiction is turned to addiction it’s very bad and can disturb personal lives as well. The teenagers are the most affected by the addiction of social media. They get involved very extensively and are eventually cut off from society. It can also waste their time that could have been utilized by useful activities.
Ineffective use Social media can be used ineffectively. For example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback – may damage your reputation.
Online sexual exploitation This includes sharing pornography, persuading for sex and sex chat. There are over 665000 registered convicted sex offenders in the United States of America, according to a study commissioned by the National Center for Missing and Exploited Children. This means that one in every seven kids has been approached by a sexual predator online. That is 13% of children who use the internet.
Cyberbullying most of the children have become victims of the cyberbullying over the past. Since anyone can create a fake account and do anything without being traced, it has become quite easy for anyone to bully on the Internet. Threats, intimidation messages and rumors can be sent to the masses to create discomfort and chaos in society.