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What are the advantages and disadvantages of social media

As it is well known, social media create awareness and innovate the way people live. It is social media that has helped people discover new and innovative stuff. every individual of the society can benefit from the media and its awareness factor.

Advantages of Social Media

1- the Target audience
Customers can find you through the platforms they use most. You can choose to maintain a presence on particular social networks that are in line with your target audience.

For example, if you are targeting young people you could reach them through Snapchat. If you are seeking business customers, LinkedIn may be the best channel.

2- Worldwide Connectivity

The beauty of social media is that you can connect with anyone to learn and share your thoughts. people from anywhere can connect with anyone. No matter if you are searching for a former college roommate, your first-grade teacher, or an international friend, no easier or faster way to make a connection exists than social media.

social media help individuals to make new friends, build business connections or simply extend their personal base by connecting and interacting with friends.

These connections can help with a variety of things such as:
Seeking a new job
– Locating assistance
– Getting and giving product and service referrals
– Receiving support from like-minded individuals
– Making or receiving a career or personal advice
– Accessing news in real-time

2- Increased speed News
Undoubtedly, social networking has revolutionized the speed of the news cycle. Most news organizations now rely on social media sites to collect and share information. it is steadily becoming a mainstream source for breaking news.

Most of the time, Television and print media these days are biased and do not convey the true message. With the help of the media, you can get the facts and true information by doing some research. so, today an individual can know, in real-time, what is happening throughout the world.

3- effective Cost
It can be much cheaper than traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as your budget allows.

4- Education
Social media has a lot of benefits for students and teachers. It is very easy to educate others who are experts and professionals via it. You can follow anyone to learn from him and enhance your knowledge about any field. Regardless of your location and education background, you can educate yourself, without paying for it.

5- Brand loyalty
You can build relationships with your customers through social media. This can help increase loyalty. by media, you can deliver improved customer service and respond effectively to feedback.

Disadvantages of social media

1- Time Waster
The GlobalWebIndex poll shows that 28% of the time spent online is on social networks. With these types of numbers, some of the time spent on this media occurs at work. When these visits are for non-work related activity, it can cost companies money through lost productivity. A report on Forbes states that 89% of responders admitted to wasting time on social media while at work.

2- Hacking
Personal data and privacy can easily be hacked and shared on the Internet. Which can make financial losses and loss to personal life. Similarly, identity theft is another issue that can give financial losses to anyone by hacking their personal accounts.

3- Cyberbullying
Since anyone can create a fake account and do anything without being traced, it has become quite easy for anyone to bully on the Internet. Threats, intimidation messages and rumors can be sent to the masses to create discomfort and chaos in society.

4- Invasion of Privacy
If Facebook and other social networking sites don’t charge their members, however, how do they make so much money? of course, they do it by selling the ability to specifically target advertisements.


On social networking sites, the website isn’t the product, but the users are. These sites run algorithms that search for keywords, web browsing habits, and other data stored on your computer or social networking profile and provide you with advertisements targeted specifically to you.

5- Ineffective use
Social media can be used ineffectively. For example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback – may damage your reputation.

also, while it is easy to quantify the return-on-investment in terms of online sales generated by social media advertising. It can be hard to measure and place a monetary value on brand awareness and reputation that social media can bring. It’s difficult to know how social media affects sales in-store.

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