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Advantages and Disadvantages of Email Marketing

One of the easiest methods of marketing is Email Marketing only by one click you can reach thousands of customers and like any marketing strategy you need to know if this one suits you or not by evaluation this strategy and know the advantages and disadvantages of it.

Advantages of Email marketing

-Build brand awareness
Email marketing builds brand awareness by sending information about what you are marketing Fto your customers also consumers can share this information with other people like friends, family members and colleagues.

-Low cost
one of the advantages of Email Marketing is the low cost of it. It doesn’t need a lot of money or a huge budget it only needs an active internet and a good writer or marketer to write the content of the email.

-Increase Sales
Email Marketing increases sales because you contact many customers via email and provide them with more information and make them want to buy your products.  

-Establishes Industry Expertise
Using this way of marketing makes you look like a professional so it establishes industry expertise also This can be a great way to establish yourself as an expert and use that status to promote your products or services with confidence.

-powerful tracking 
It is a great way for tracking so you can track who has opened your emails, bounced, clicked through the website and more, you can see who is engaging with your content easily so you can optimize your campaigns.

Disadvantages of Email Marketing 

-Spam
this is a big problem because some people get annoyed from the unwanted emails so the mark these emails as spam. (“Spam” is a common term for bulk distributed emails.) People can further adjust their email filters to their own tastes. Your email marketing could well land in a spam folder and never get viewed.

-It takes time
Building your contact list at the beginning will take time and getting people to subscribe can also take time unless you promote your emails or buy a list.

-Deliverability Issues
your emails might face some issues in delivering them to the customers. Other times, your email headline may not be enticing enough for the customer to open the email.

-Takes Effort and Practice
It takes effort and practice to write good emails to convince the customers to buy or to share content so you have to practice well and write your emails in a good way and attractive way.

And here are more things to put it on your mind about Email Marketing.
-Don’t fill your email with a lot of images not everyone will be able to view them all.
-Try to avoid any things puts you in the spam list.

-Make sure that the title of your emails is attractive and clear.

Good luck with this way of marketing.

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