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What is a Conversion Funnel in E-commerce

At past traditional commerce was the main way to make shopping by the customers but nowadays E-commerce became the first choice for the customer to make shopping. we discussed E-commerce insights and the great usage of it. In this article, we will discuss the conversion funnel of e-commerce. 

Conversion Funnel in E-commerce

E-Commerce may use conversion funnel to illustrate the behavior of the customer and includes customer retention, upselling, cross-selling, and subscription-based models. This conversion funnel is a tool used by e-commerce professionals to help optimize the usability of their online assets.  The e-commerce conversion funnel monitors all stages on the path to a completed transaction.


As we see in the above picture the funnel is divided into two parts: marketing and sales.

Awareness in this stage the customers be aware of the brand. They recognize they need to solve a problem or reach a goal, so they look for solutions. in this stage there are educational content to your brand.

Research this stage having research for customer behavior and its interests to continue to provide them with entertainment and educational value so they remain interested in your products. so You have to spark interest in your products.

Consideration this stage is responsible for showing the benefits of your product and creating a relationship of trust and the desire to buy. then focus your marketing messages on how the consumer will ultimately benefit.

Purchase here is the place of closing sales and you want to make customers add your product to their purchases card. your goal is to convince your prospects to convert by purchasing something or completing another desired action. 

Reviews this is the final step that is responsible for taking reviews from customers to enhance customer loyalty and make a great image brand. 

You could build an optimized conversion funnel by three steps:

  • Identify your customer journey.
  • Map your funnel stages to conversion triggers.
  • Define the point at which a visitor turns into a lead.

And it has some KPIs you must put into consideration when you start the funnel:

  • Traffic.
  • Conversion rate.
  • Bounce rate.
  • Sales.
  • Cart abandonment.

You could get more conversions with following some tips in addition to the funnel such as :

  • Analyze and optimize your main pages.
  • Analyze and optimize your forms.
  • Analyze and optimize your checkout pages.

There is great importance of e-commerce and the funnel allows you to understand what problems your visitors bump up against the buyer journey, and how to fix them. The idea behind using a conversion funnel is to better understand the steps that a visitor to your website.

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