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10 Examples of Public Relations Activities

Public Relations are of great importance. They are to maintain a positive reputation of the brand and maintain the strategic relationships. They rather promote the brand by using editorial content appearing on Tv, magazines, press, etc. Let’s through this article tackle and discuss in detail 10 Examples of Public Relations Activities.

Public Relations Definition

Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.

Public relations are different from advertising. Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions.

The Aim behind Public Relations 

The essential aim of public relations is to protect a positive reputation of the brand and maintain the effective strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it seem honest, successful, important, and relevant.

10 Examples of Public Relations Activities

1-Media Production

It is important. Its aim is summed up in producing content such as promotional videos to achieve communication goals in areas such as investor relations or brand awareness.

2-Speaking Engagements

One of the indirect ways of publicizing an organization and its products is through interacting with potential customers and target audience. Company officials address the target audience and do not only discuss their products and services. They generally prefer any topic which would interest the target audiences.

3-Social media

Social media lets you bypass the media and go straight to your customers. Using social networking sites such as Facebook and Twitter allows you to follow and be followed by journalists, drive web traffic, manage issues by responding quickly to criticisms or negative perceptions, and increase exposure for your business brand.

4- Media Relations

Its task is summed up in the dissemination of purposefully planned and executed messages to selected media to further the interest of an organization or person without specific payment to media. Media relations depends on finding and connecting with journalists and influencers who can help amplify messages.

5-Newsletters

Printed newsletters or sent by email are a good way to promote your business, communicate with customers and keep them informed of new products and services. Regular newsletters can strengthen your personal connections with customers and reflect your business brand and personality.

6-Internal Communications

They are important. Their task is summed up in planned messages disseminated to employees through a variety of communications channels, including newsletters, bulletin boards, payroll stuffers, posters, etc

7-Events/Functions

They are of great importance. Public relations experts organize special events, gatherings, parties, to target their customers and promote their organization and its products among them. People from the media are also invited for coverage.

8-Research and evaluation

They are very essential. The first activity undertaken by a public relations practitioner is usually analysis and fact gathering. A PR programme should be evaluated as a continuing process and measurement are used to decide future strategy.

9-Sponsorships or partnerships

Partnerships and sponsorships are good for business. Supporting a not-for-profit cause can help build feelings of goodwill and loyalty towards your business. Community partnerships may involve an exchange of funds or in-kind benefits.

10-Charity/Corporate social responsibility

Public relations experts engage in various social and charitable activities to publicize their organization and its products. Organizations distribute products among target audiences to create goodwill of their organization.

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