Everyone wants to make more money. In fact, many people would like to come across something that makes them fabulously rich! And apparently, one of the easiest ways to realize these dreams of wealth is the postal order or within the professional environments of the business, the direct sale of mail.
The only thing is, almost nobody gives much thought to the basic element of the sale by post – the writing of profitable business ads. If your mail-order business is to succeed, then you must acquire the experience of writing ads that sell your product or service!
So what makes a classified classified as good or bad? First of all, you must appeal to the reader and, as such, have to say exactly what you want to say. Secondly, he has to say what he says in the least possible number of words in order to keep operating costs within budget limits. And third, it must produce the desired results whether it be requests or sales.
Grasping the reader’s attention is your first goal. You must assume that the reader is “scanning” the page where your ad appears in the company of two or three hundred ads. Therefore, there must be something about your ad that makes it stop scanning and looking at yours! So, the first two or three words of your ad are of the utmost importance and deserve your careful consideration. Most surveys show that words or phrases that quickly involve the reader tend to be the best hoarders. Words like: FREE … WIN … DO BIG MONEY …
Regardless of the words you use as “information catchers”, to start your advertising, you should keep in mind that they will be competing with similar compelling ones from other ads on the same page. Therefore, in addition to keywords, your ad must quickly promise or indicate additional benefits to the reader. In other words, your ad could read something like this: MAKE BIG MONEY! Easy and simple We show you how!
In the language of professional copywriters, you have attracted the attention of your potential client and you have interested him with something that even he can do.
The next rule of good classified copywriting has to do with the excitement of the reader’s desire to enter your offer. In many cases, this rule is ignored and, apparently, this is the real reason why an ad does not pull according to the advertiser’s expectations.
Think about it: you have the attention of your reader; you told him it’s easy and simple; and you’re going to ask him to do something. Unless you take the time to “want your offer”, your ad will only turn it on halfway. He will compare your ad with others who have caught his attention and will ultimately decide on what interests him the most.
What is said is that here is the place to insert the magic word “guaranteed” or some other word or phrase like that. So now, we have an announcement saying: MAKE BIG MONEY! Easy and simple Guaranteed!
Now the reader is on and can not be lost in his mind. You’re ready to ask for his money. This is the “action request” part of your ad. This is the part where you want to use words like: Limited offer: take action now! Write today! Only and / or only …
By putting everything together, your ad could read something like this: MAKE BIG MONEY! Easy and simple Guaranteed! Limited offer. Send $ l to:
These are the ingredients of every good ad – Beware – Interest – Desire – Action … Without these four ingredients cleverly integrated into your ad, it is likely that your ad “stays there” and does nothing but costs. What we have just shown you is a basic announcement. Even if an ad of this type could be included in an important publication and would give a good answer, it is known as a “blind ad” and would attract requests and answers from a whole spectrum of people reading the publication in which it appeared. In other words, by many “time wasters” as by bona fide buyers.
ما هى VAPULUS ؟
VAPULUS هي وسيلة دفع وتسويق عن طريق الهاتف وأقوى مزوّد حلول مدفوعات في الشرق الأوسط و جنوب افريقيا،
تقوم بتزويد الخدمة لكلا من رواد الأعمال والأفراد واضعين نصب أعيننا توفير
تجربة دفع رائعة للتاجر المصحوبة بمميزات التسويق الرقمي والتحليلات، حيث تتنوع وسائل الدفع الرقمي،
فإن نظام التشغيل يقبل بطاقات الصراف الآلي وبطاقات الإئتمان و المحافظ الرقمية علي حدٍ سواء،
مما يتيح الفرصة لتوفير خدماتنا لفئة الغير متعاملين مع البنوك بحرية.
تطبيق VAPULUS عبر الهاتف يمنح مستخدميه إمكانية الشراء عبر الانترنت والشراء من داخل المحال التجارية
ودفع فواتيرهم بالطريقة المفضلة لديهم من خلال الهاتف أو الجهاز اللوحي أو الحاسب الشخصي.