There is an old adage that says: “if you stop long enough, things will change”.
Well, I did it and they did it!
If you’ve been around all the time I have, then you can remember when you told people
who asked you to be in “Direct Sales” – they set you two steps above a snake oil salesman.
I’m happy to tell you that everything has changed and that buying and selling in the comfort of a home environment is at the heart of today’s direct sales.
The latest data from the Direct Selling Association (DSA) show over $ 28 billion for the
direct sales industry in 2002 and about 13 million independent direct sellers.
This was a $ 22 billion increase in 1997, with 9.3 million sales employees.
Neil H. Offen, president of the DSA, attributes this growth to the increase of the people
involved and to the more sophisticated industry.
He argues that there are more graduates as consultants, and the industry is global and
more attractive to Wall Street investors and Venture Capital groups.
Direct sales consultants, although they are still mainly made up of women,
are becoming increasingly diversified.
The male contingent is constantly growing from 10% in 1990 to 25% today.
This is attributed to the growth of new products such as vitamins, nutritional supplements, interurban telephone services, etc.,
which are not perceived as typically feminine products such as cosmetics and household goods.
With all the growth, entrepreneurs still have to face the stigma that direct sales opportunities are like pyramid schemes.
Pyramid schemes require that cash be set up for the right to recruit others.
Usually there is no product in question, and profits for those at the highest levels come
exclusively from new recruits.
Direct selling, on the other hand, involves the sale of legitimate products or services and the profit goes to the seller and his recruiter.
At the highest levels of a direct sales company, consultants have a group of recruits selling
under them from which they receive commissions – also known as downlines. (Internet affiliate offers are a copy of this concept.)
Successful direct sales entrepreneurs focus on customer satisfaction and business
guarantees to keep them away from any stigma.
President DSA Offen suggests ways to verify the legitimacy of a company by asking what types
of guarantees and protection they offer.
Ask other consultants and clients how their problems and problems have been treated.
And even if the company has a good track record, make sure you love the product you will sell because this will determine your success.
Here is a list of questions that should help you determine if a company is in the shade or simply wrong for you:
Will the money you make come mainly from recruiting or selling a product?
Recruitment is generally part of direct sales, but primary income as a consultant should
come from sales.
If the company is just discussing recruiting, be suspicious.
Risk the financial loss being involved with the company?
Almost all direct sales companies require minimum upfront costs, typically
a maximum of $ 500.
Pay attention to the schemes in which people only earn from the sale of boot kits.
Would you buy the product if I did not work for the company?
If you do not see a compelling reason to be a customer, you probably do not want to
sell the product.
Sound too good to be true?
Be wary of fast-paced schemes, like making a million dollars in 6 months.
Investigate company literature, reputations, consultants and clients before becoming involved in every opportunity.
Is the company a member of DSA?
This association has a one-year application process for new direct sales companies and ongoing regulations for all members.
This ensures good business practices.
You can check the DSA website at www.dsa.org for industry information.
Mary Kay Cosmetics is one of the most famous direct sales companies in the industry and it took Lise Clark of Greenwood Village, Colorado, for almost 20 years to reach one of the company’s highest levels.
He started his business in 1984 at the age of 26, planning only to sell cosmetics during the holidays, but his sales income far exceeded what he was earning working on several other jobs.
She entered the business full time and now expects her area unit sales to reach almost $ 2 million by the end of 2004.
Despite the negative associations that consumers might have with entrepreneurs who sell directly, the industry is alive and well today.
Find the right company with a great product or service and the highest ethical standards and you could be on your way to achieving your entrepreneurial dream.
ما هى VAPULUS ؟
VAPULUS هي وسيلة دفع وتسويق عن طريق الهاتف وأقوى مزوّد حلول مدفوعات في الشرق الأوسط و جنوب افريقيا،
تقوم بتزويد الخدمة لكلا من رواد الأعمال والأفراد واضعين نصب أعيننا توفير
تجربة دفع رائعة للتاجر المصحوبة بمميزات التسويق الرقمي والتحليلات، حيث تتنوع وسائل الدفع الرقمي،
فإن نظام التشغيل يقبل بطاقات الصراف الآلي وبطاقات الإئتمان و المحافظ الرقمية علي حدٍ سواء،
مما يتيح الفرصة لتوفير خدماتنا لفئة الغير متعاملين مع البنوك بحرية.
تطبيق VAPULUS عبر الهاتف يمنح مستخدميه إمكانية الشراء عبر الانترنت والشراء من داخل المحال التجارية
ودفع فواتيرهم بالطريقة المفضلة لديهم من خلال الهاتف أو الجهاز اللوحي أو الحاسب الشخصي.