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Effectively using Overture / Yahoo to get site visitors

Overture or now known as Yahoo due to the acquisition of Yahoo, was the original inventor of the use of P4P or Pay for Performance.

Overture saw that the Internet was quickly becoming the easiest

and most convenient way to shop, and advertising would have

reached the highest level due to the numerous commercial activities in the arena.

To convince a person to go to one site relative to others,

it must be very visible. Providing advertising that could direct potential

consumers and customers to their site would allow them to increase traffic and sales.

Yahoo provides a service that can place an ad from a site or company on its sites that

can be shown when certain keywords are entered.

Yahoo offers the opportunity for any company to increase its traffic using its services.

With more people aware of your site, there would be more traffic and visitors to your site,

given the ability to view your pages and products.

Even with a small percentage of successful sales, with a high volume of traffic,

this could still be a significant figure for your business.

Getting a consistent stream of website visitors is the goal of every company.

Many methods are designed and used to ensure that there would be more people

to increase sales and to be aware of the existence of such a product or service.

Website visitors are potentially the lifeblood of your Internet-based business.

Yahoo / Overture uses the same principle of Google AdWords.

In fact, they are very similar to each other using keyword searches and keyword phrases and to determine which ads to show for search.

When a person types a keyword or keyword phrase to look for something,

search engines provide the results on a page.

Then on the right side of the page, you’ll see the selected ads that paid their ads to be

displayed with certain keywords and keywords you’re looking for.

For example, let’s say you run a retail / wholesale site of auto parts.

Choose keywords that can request or enable ad display on the page when

a keyword is searched. When a search engine user types in

Honda Accord, your ad may appear if you’ve listed it as one

of your keywords. You do not need to fully optimize your site with

search engine optimization methods and techniques.

While some work so hard to make their site one of the high-ranking sites for

keyword research, you have the option of being at the top of the list or at

least on the first page of a search result by increasing your chances of being clicked.

With this, you will direct traffic and website visitors to your site much faster.

However, you will need to use some money for using this service.

There are several ways in which Yahoo / Overture will charge you.

This can be the number of keywords or keyword phrases used by your ad or the many times you click on your ad.

Others offer many other services such as displaying your ad not only

on the search engine pages, but also with some third-party sites.

Third-party sites support ads that have the same theme or niche of them.

With more areas where your ad is shown, you increase the chances that people will

know about your site or product. With more website visitors you increase your site’s sales,

which makes your investment with your ads wiser.

With so many competitions in Internet-based companies, it is necessary to make a huge leap forward from the advertising package. Yahoo / Overture will be a great place to start. Many have used their services and have reaped the fruits of this decision. It is a marketing strategy that will increase visitors to your website and increase your sales resulting in profit.

It takes money to make money, while there are some methods that are basically low-cost or free, using a marketing service like the one that the Yahoo / Overture offers will deliver the results faster and on a larger scale. Many companies have learned it the hard way, do not count with them.

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