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Analyzing Website Traffic

Most web hosting companies will provide you with basic website traffic information that you must then interpret and use in a relevant way. However, the data you receive from your host company can be overwhelming if you do not understand how to apply it to your company and to the particular website. Let’s start by examining the most basic data: the average number of visits to your site on a daily, weekly and monthly basis.

These figures are the most accurate measure of the activity of your website. Apparently, the more traffic is recorded, the better you can assume

Your website works, but this is an inaccurate perception. You should also observe the behavior of your visitors once they visit your website to accurately measure the effectiveness of your site.

There is often a great misconception about what is commonly referred to as “visits” and what is the really effective quality traffic for your site. Hits simply means the amount of

information requests received by the server. If you think about the fact that a hit can be equal to the number of graphs per page, you will get an idea of ​​how exaggerated the concept of success can be. For example, if your home page has 15 graphics, the server records this as 15 visits, when in fact we are talking about a single visitor who visits a single page of your site. As you can see, the results are not useful to analyze the traffic of your website.

The more visitors visit your website, the more accurate your interpretation will be. The more traffic to your website, the more accurate your analysis will be

It will be of general tendencies in the behavior of visitors. The smaller the number of visitors, the fewer anomalous visitors can distort the analysis.

The goal is to use web traffic statistics to determine how well or badly your site works for your visitors. One way to determine this is to find out how much time

On average, your visitors spend on your site. If the time taken is relatively short, it usually indicates an underlying problem. So the challenge is to discover

what is that problem

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to leave

quickly. Use the knowledge of the time that visitors dedicate to your site to identify specific problems and, after correcting them, continue using the time invested as an indicator of the effectiveness of your solution.

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